TikTok is introducing a updated setting that enables them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the company revealed that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a rise in content created by AI, fueled by new AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this content is considered “AI slop”, a label for substandard, bulk-generated content that is typically illogical or surreal.
Our research shows that a lot of users like content made with AI tools, from digital art to informative clips, and we intend to provide users the ability to increase or decrease of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its service identified as AI-generated. Overall, in excess of 100 million videos are uploaded to the service every day, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the level of artificial media they see by opening the content preference feature in the app and picking AI-made media. Other topics that can already be adjusted under the tool include current affairs, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines require creators to identify convincing AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI video that is without a tag can be deleted under its user guidelines.
In addition, the service will from now on add an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is furthermore establishing a $2 million educational fund for specialists and institutions to produce learning resources about ethical AI use. This program will benefit non-profit groups focused on educating computer science.
Moderation Strategy
The video-sharing app has justified its content review process, amid controversy over proposals to cut jobs for a large number of review team members in Britain. The company is planning to eliminate 439 jobs in its trust and safety division in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”
